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Mads.

October 7, 2017

Since moving to Copenhagen I’ve felt more at ease with living in Denmark. I find myself able to mix in with the culture more, slightly perhaps because there is less of it present here and slightly because I interact with Danes on the daily. But isn’t that whats so lovable about Copenhagen? The unique mixture of international culture seeping into Danish traditions creating a cosmopolitan hub.
This set the perfect back-drop for our shoot for Mads Nørgaard. I wanted to be able to infuse the Danish that I have become accustomed to with what I feel is essentially me, not the dorky or the overly sexual on occasion part, but my nomad up-brining. I am super honoured to bring my little bit of internationality to the famously danish brand and mix it together like society in Copenhagen.
One of the coolest things about this styling project for me was that we also mixed mediums when creating the content. We opted to shoot on film instead of the usual snap-happy DSLR. Thinking specifically shot to shot and how we want to embody the city of Copenhagen the photos come out transparently genuine, and are able to in an organic way bring my personal journey to infuse with the city to life. It also captured my detest for winter coats and the reason why I’ve been sick for the last two weeks.. not entirely sure it was worth it.

SHOT BY: MATHIAS MILTON

WEARING THE CLASSIC MADS NØRGAARD STRIPES IN LONG SLEEVE
+ BOLD MOHAIR KNIT IN TURQUOISE / YELLOW

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